Case studies
Some homes sit. Price cuts, relists, months on market, and then the listing expires. These are homes that didn't sell with other brokerages, that I took over and closed. I work from a read of each Coachella Valley community and who is buying there, with marketing built on professional photography, video, and targeted print and digital campaigns, and with the reach of Compass: a national agent network, Coming Soon and Private Exclusive exposure, and buyer connections across the country.
Palm Desert
13 failed listings since 2020. Five runs with previous brokerages in the two years before, 362 days on market, asking as high as $1,895,000.
Listed August 2024. Sold for $1,650,000 on December 6, 2024, in 86 days.
TakeawayFive years of failed listings, sold in under three months.
Palm Desert · Sunterrace
Three runs with previous brokerages, 406 days on market, starting at $1,275,000.
Listed June 2026. Sold for $1,025,000 on August 7, 2026, in 52 days.
TakeawayMore than a year on the market, sold in 52 days.
La Quinta · La Quinta Cove
Four runs with previous brokerages, 382 days on market, starting at $734,000.
Listed April 2026. Sold for $575,000 on July 31, 2026, in 83 days.
TakeawayFour failed listings, closed on the first try with us.
Palm Springs · Sunrise Park
Cancelled with a previous brokerage after 185 days at $1,099,999.
Listed October 31, 2024 at $1,075,000. Sold for $1,032,500 on January 6, 2025, in 47 days.
TakeawaySix months with no sale, closed in 47 days.
Rancho Mirage · Mission Wells
Cancelled with a previous brokerage after 85 days, cut to $1,149,000.
Listed May 24, 2024. Sold for $1,095,000 on September 5, 2024, in 81 days, at 100% of the final list price.
TakeawaySold at full asking after the last listing was cancelled.
The valley is not one market. I price by the community, and by who is actually buying there, not by a number pulled from the whole desert.
The house has to be seen properly. That means professional photography and video, then print and digital aimed at the buyers who would write.
Compass puts a listing in front of agents across the country. Coming Soon and Private Exclusive widen who sees it, and the network reaches buyers looking from somewhere else.
Source: CDAR/Flexmls MLS records. Days on market are cumulative across listings.